Chanthaburi's World Durian Festival is fairly new. In fact, when it was first held in 2004, it didn't focus on durian. It's original title can be roughly translated as "Good Things of Chanthaburi," and included, in addition to fruit, wicker furniture, jewelry, seafood, and woven mats. As the festival matured, the spotlight rested on fruit, particularly on Chanthaburi's number one product: durian.
The festival attracts a few hundred thousand visitors, primarily Bangkokians out to enjoy a long weekend. Popular events include The Miss World Durian Beauty Pageant, Speed Eating Competitions, and food demonstrations of the region's famous durian products - fried chips made of the immature fruit, and Durian Guan, a reduction of the overripe fruit mixed with sugar. Prizes are awarded to the largest fruit, and the strangest looking fruit. We had fun gawking at a durian that instead of the normal 4-5 sections, had 12. An interesting difference from western tradition, first prize in Thailand gets a red ribbon.